COMM11007 Media Writing. Week Ten: Impact of Design and Structure

Inquiry: Lush.com.au is an environmentally friendly brand that sells handmade cosmetics and soaps. The websites uplifting, organic and heartfelt tone appeals to me and has an impact of design. Words are the most integral part of any message (CQUniversity 2015). Slogans used throughout the site include ‘we believe’, ‘where is the love?’ and ‘go naked’ … Continue reading COMM11007 Media Writing. Week Ten: Impact of Design and Structure

COMM11007 Media Writing. Week Nine: Content Generation vs Content Collaboration

Inquiry: This week in Media Writing we discuss the difference in journalism. From generating your own story, to curating one through collection of media content (CQUniversity 2015). We had to review two different examples of curation, one from trip advisor.com and the other from cntraveller.com. According to Bradshaw, all journalism is equal to curation (Bradshaw … Continue reading COMM11007 Media Writing. Week Nine: Content Generation vs Content Collaboration

COMM11007 Media Writing. Week Seven: Newsletters

Inquiry: Newsletters are a prevalent medium of communication for organisations (CQUniversity 2015). Newsom and Haynes (2005) suggest that newsletters are often ‘rated as the single most important benefit of membership in organisations.’ The newsletter I will be reviewing for this week’s inquiry exercise is Crocodile Specialist Groups (CSG) 34th issue. The kind of stories in … Continue reading COMM11007 Media Writing. Week Seven: Newsletters

COMM11007 Media Writing. Week Six: Supporting the Story

Inquiry: The press kit I will be reviewing is for the Cirque de Soleil show titled ‘Paramour’. The information given in the media kit has the potential to provide positive publicity for the Cirque de Soleil. It includes all the information a journalist would need to write a story about the show (CQUniversity 2015). ‘Paramour’ … Continue reading COMM11007 Media Writing. Week Six: Supporting the Story