Lush.com.au is an environmentally friendly brand that sells handmade cosmetics and soaps. The websites uplifting, organic and heartfelt tone appeals to me and has an impact of design.
Words are the most integral part of any message (CQUniversity 2015). Slogans used throughout the site include ‘we believe’, ‘where is the love?’ and ‘go naked’ give the site a general feel of positivity and warmth.
There are no long blocks of text and the layout of the website is simplified. Lush’s logo is the word lush in white font with a black background, the most simplified a logo can get. Putting to good use the KISS method (CQUniversity 2015).
Colours on the website are left to an absolute minimal, allowing the photos to do the talking. The use of white implies cleanliness, elegance and innocence (CQUniversity 2015).
The use of sans serif font gives the site an informal, sociable feel; allowing more of an impact on its target audience. Overall the website is a respectable example of design, and the impact it has on a communicated message.
Review your blog.
a. When I was choosing the template for my blog, I went through a lot of designs to ensure the overall aesthetic was clean and easy to navigate. I printed the weekly activity pdf’s and made notes on the style, size of fonts used, tags to insert, headings to label; all to guarantee the end design was consistent, clean and user friendly.
I found the easiest posts to read where when sufficient white space was around content, as Hicks (2013, p. 77) suggests, white space punctuates. Making every new point or sentence was a new paragraph also ensured white space was applied.
b. After reviewing and editing, the following was ‘checked off’:
All quizzes have been completed, 100%.
All practical, inquiry and technical activities are complete.
Spelling, punctuation and grammar has been checked on all blog posts. Printed, read aloud and checked by someone else.
Adequate references have been used and correctly cited according to the Harvard referencing style.
Weekly posts are tagged and categorised for easy access.
Self-assessment and evidence of peer review has been completed.
c. This assessment piece has been a massive time-consumer. I appreciate the how it has been ‘scaffolded’ into weekly tasks, this has certainly helped with end of term stress.
Looking at each week individually; the tasks are quite simple and straight forward, time consuming yet not hard.
I have definitely noticed an improvement in my writing; I am now self-conscious of my basic grammar skills and worry about the small details every time I write.
After polishing up on my grammar, punctuation and syntax, I am now more anxious to submit my assignments because I often ‘skim’ over them and miss errors completely.
I found this assignment to be a good level of hard, the effort is in the detail. Something I am not so good at.
I’ve noticed an overall improvement and awareness of my writing, and hope to continue to develop and further my writing skills in the future.
The final technical activity was to review my blog against the checklist provided. Having printed and edited my posts three times I felt quietly confident. I edited all 10 posts against the checklist and found A LOT of errors. Writing well technically is a challenge for me. It is something I will have to further develop in my future writing.
CQUniversity 2015, COMM11007 Media Writing: Week 10 Impact of design, viewed 18 September 2015,
Hicks, W 2013, English for Journalists, Routledge New York, NY.